At dana55, your privacy is taken seriously. This Privacy Policy explains in plain, clear terms exactly what personal information we collect when you use Pakistan's premier cricket betting and casino platform, why we collect it, how it is stored and protected, who it may be shared with, and what rights you have over your own data. We encourage you to read this document in full before registering your Account or using any of our Services.
These cards summarise our most important privacy commitments. They do not replace the full legal text below — please read the complete Privacy Policy for all details.
dana55 uses industry-standard SSL/TLS encryption on all data in transit and AES-256 encryption for data at rest. We apply strict access controls so that only authorised personnel can access your personal information, and only when genuinely necessary to deliver our Services.
dana55 does not sell, rent, or trade your personal data to third-party marketers under any circumstances. Data shared with third parties is limited strictly to payment processors, identity verification providers, fraud prevention services, and regulatory authorities — and only to the extent required to operate the Platform.
You have the right to access, correct, and request deletion of your personal data held by dana55 at any time. Submit a data subject request via our 24/7 live chat or support email and our team will respond within the applicable regulatory timeframe.
dana55 collects only the minimum personal data required to register your Account, verify your identity, process transactions, and comply with applicable anti-money laundering and regulatory obligations. We do not collect data that is unnecessary for these purposes.
dana55 uses strictly necessary cookies to operate the Platform, performance cookies to improve your experience, and analytics cookies to understand how the Platform is used. You can manage your cookie preferences from your browser settings at any time. We do not use third-party advertising cookies.
Personal data is retained for no longer than is necessary for the purposes for which it was collected, or as required by applicable law. Upon closure of your dana55 Account, most personal data is deleted within 30 days, subject to legal retention obligations which may require us to retain certain records for up to 7 years.
dana55 is an online sports betting and casino entertainment platform accessible at dana55.ws and all associated subdomains and mobile interfaces. dana55 is operated by its licensed parent entity (the "Operator") and is specifically built and localised for Pakistani players, offering full support for local payment methods including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and SadaPay, with all Services transacted in Pakistani Rupees (PKR).
For the purposes of this Privacy Policy, dana55 acts as the data controller in respect of all personal data collected from players and visitors to the Platform. This means dana55 is responsible for determining the purposes and means by which your personal data is processed.
dana55 collects personal data only to the extent necessary to operate the Platform, deliver Services, and comply with applicable legal obligations. The categories of personal data we collect include the following:
dana55 collects your personal data through the following channels:
dana55 uses your personal data for the following purposes:
| Purpose | Data Categories Used |
|---|---|
| Creating and managing your dana55 Account | Identity, Contact |
| Age verification (21+ requirement) and KYC compliance | Identity, Financial |
| Processing deposits and withdrawals | Financial, Identity |
| Delivering betting and casino Services | Gaming & Betting Activity, Technical |
| Anti-money laundering and fraud detection | Identity, Financial, Technical |
| Responsible gaming monitoring and interventions | Gaming & Betting Activity, Contact |
| Customer support and dispute resolution | Communications, Identity, Financial |
| Sending transactional and security notifications | Contact, Technical |
| Platform security and abuse prevention | Technical, Identity |
| Marketing communications (where you have opted in) | Contact, Gaming & Betting Activity |
| Regulatory reporting and legal compliance | All categories as required |
| Platform analytics and performance improvement | Technical (anonymised where possible) |
dana55 processes your personal data on the following legal bases:
dana55 does not sell, rent, or trade your personal data to any third party for commercial purposes. Your data may be shared with the following categories of third parties strictly as necessary:
dana55 is a platform built for Pakistani users and processes the majority of player data within the relevant operational jurisdiction of the Operator. However, some of our third-party technology providers — including cloud infrastructure providers and KYC verification services — may process data in jurisdictions outside Pakistan.
Where personal data is transferred internationally, dana55 takes appropriate steps to ensure that such transfers are carried out with adequate protections in place, including contractual clauses that require receiving parties to process data to a standard equivalent to the protections described in this Privacy Policy.
dana55 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security measures include:
dana55 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required or permitted by applicable law. Our general retention periods are as follows:
| Data Category | Retention Period |
|---|---|
| Account registration and identity data | Duration of Account + 7 years post-closure (AML obligation) |
| KYC documents (CNIC, passport scans) | Duration of Account + 7 years post-closure |
| Transaction and financial records | 7 years from transaction date (regulatory requirement) |
| Betting and gaming session history | Duration of Account + 5 years post-closure |
| Support communications (live chat, email) | 3 years from last interaction |
| Marketing consent records | Until consent is withdrawn + 3 years |
| Technical and device data (logs) | 12 months on a rolling basis |
| Cookie and analytics data | Up to 13 months (see Section 10) |
When personal data is no longer required and no legal retention obligation applies, dana55 will securely delete or anonymise that data. Anonymised data (which cannot be linked back to any individual) may be retained indefinitely for statistical and analytical purposes.
dana55 uses cookies and similar tracking technologies on the Platform. Cookies are small text files placed on your device when you visit the Platform. They help us operate the Platform correctly, remember your preferences, and understand how players use our Services.
You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the dana55 Platform. Strictly necessary cookies cannot be disabled via browser settings as they are essential to Platform operation.
Subject to applicable law and certain regulatory exceptions (including our AML and fraud prevention obligations), you have the following rights in respect of your personal data held by dana55:
To exercise any of the above rights, contact dana55 via 24/7 live chat on the Platform or by emailing [email protected]. We may ask you to verify your identity before processing a data rights request to protect against fraudulent access to your information.
The dana55 Platform is strictly restricted to individuals who are 21 years of age or older. dana55 does not knowingly collect personal data from anyone under the age of 21. Age verification is a mandatory part of our registration and KYC process.
Parents and guardians are encouraged to make use of parental control software to prevent minors from accessing online gambling platforms. dana55 supports Pakistan's national commitment to protecting young people from exposure to gambling services.
dana55 uses your gaming and betting activity data as part of our responsible gaming programme. This is one area where we process your data based on both our legitimate interests and our legal obligations as a licensed operator.
Specifically, dana55 may use your gaming data to:
dana55 may send you promotional emails, SMS messages, or in-Platform notifications about new games, PSL betting promotions, deposit bonuses, and other dana55 offers — but only where you have given your explicit consent to receive such communications during registration or subsequently through your Account settings.
You may opt out of marketing communications at any time by:
Please note that opting out of marketing communications will not affect transactional communications — you will continue to receive Account security alerts, deposit confirmation messages, withdrawal notifications, and KYC request communications regardless of your marketing preferences, as these are necessary for the operation of your Account.
The dana55 Platform does not contain links to third-party websites. This Privacy Policy applies solely to the dana55 Platform at dana55.ws and its associated subdomains and mobile interfaces. dana55 is not responsible for the privacy practices of any third-party services you may access independently.
dana55 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or Platform functionality. When material changes are made, we will notify registered players by posting a prominent notice on the Platform homepage or by sending a notification to the email address associated with your Account.
The revised Privacy Policy will display an updated "Last Updated" date at the top of this document. Your continued use of the dana55 Platform following publication of any amendment constitutes your acceptance of the updated Privacy Policy. If you do not agree with any changes, you must cease using the Platform and may request Account closure as set out in our Terms and Conditions.
If you have any questions, concerns, or complaints about this Privacy Policy or about how dana55 handles your personal data, please contact us through any of the following channels:
If you believe that dana55 has not handled your personal data in accordance with applicable law and you are not satisfied with our response to your complaint, you may have the right to escalate your complaint to the relevant data protection authority in your jurisdiction.
dana55 is built for Pakistani players who take their privacy seriously. Register today, complete verification, and enjoy PSL cricket betting and live casino — fully secured, fully in PKR.
Entertainment platform for adults 21 and above. Please gamble responsibly.